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Google Plus : 5 Key Features to Improve the Link with Your Customers

On the 29th of June 2011, Google launched the Google Plus project. At that time, the social network had already some interesting features to become the competitor of the giant Facebook : circles, hangout, +1 button and links between the project and other Google services....

Tetoro
June 30, 2012
Marketing
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Link to The Brand Gap, Revised Edition : Review Part II

The Brand Gap, Revised Edition : Review Part II

In the previous post, the first analysing this book, we came upon the idea that defining the company from its roots was the best way to build a brand as crystal for the customer.

Tetoro
June 26, 2012
Marketing
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Link to The Brand Gap, Revised Edition : Review Part I

The Brand Gap, Revised Edition : Review Part I

I have been reading an interesting book about branding, and how to carefully choose the path leading to the recognition of your company, products and/or services : The Brand Gap, Revised Edition, written by Marty Neumeier.

Tetoro
June 13, 2012
Marketing

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