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Link to Why and How Globalization?

Why and How Globalization?

In 2005, Thomas L. Friedman released a book entitled : The World Is Flat. In this book, the author explained that because of new technologies in media, communication and travel, the world was going flatter, i.e. global, and people were to easily bind together. Examples...

Link to Localization : Not As Easy As Can Be

Localization : Not As Easy As Can Be

A hilarious article here about how big brands were shaken by bad translation of their products or campaigns while trying to open new markets in new countries. It must have been such an embarrassment that the translations were quickly changed. The examples given are vivid....

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