Tetoro's LairThe Brand Gap, Revised Edition : Review Part II
In the previous post, the first analysing this book, we came upon the idea that defining the company from its roots was the best way to build a brand as crystal for the customer.
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The Brand Gap, Revised Edition : Review Part I
I have been reading an interesting book about branding, and how to carefully choose the path leading to the recognition of your company, products and/or services : The Brand Gap, Revised Edition, written by Marty Neumeier.
Hiring An Intern, Being An Intern
As you may have read on the About page of this blog, I do a lot of internships in addition of my studies. And it helps me learn a lot about companies, owners, managers and employees and especially what kind of interactions they have with...
When It Comes To Globilize, You Need To Localize
It is hard for companies to understand the necessity to seek new markets on the international stage. And even if they manage to get an international standing, a huge step can be missed when settling a brand in a new country. In other words, global...
The Globalism – Tribalism Collusion
As stated in my last article, the world is going global, with some discrepancy according to the countries. Then among the world population, this global trend is known as globalism : a theory explaining how mankind would in the future share the same culture through...
