Tetoro's Lair
It is hard for companies to understand the necessity to seek new markets on the international stage. And even if they manage to get an international standing, a huge step can be missed when settling a brand in a new country. In other words, global...
As stated in my last article, the world is going global, with some discrepancy according to the countries. Then among the world population, this global trend is known as globalism : a theory explaining how mankind would in the future share the same culture through...
A hilarious article here about how big brands were shaken by bad translation of their products or campaigns while trying to open new markets in new countries. It must have been such an embarrassment that the translations were quickly changed. The examples given are vivid....
